why hire a social media manager
In the competitive home and design industry, it can often be hard to stand out from another interior designer, custom home builder, or tile company. Don’t worry - this is a good thing. That means consumers are buying your service, so other creatives have also jumped in.
If you’ve been in business for a while or if you’re new to this industry, you may be feeling overwhelmed by the idea of marketing yourself. Long are the days of consumers reading a newspaper to make decisions or only hiring businesses within a 5-mile radius.
With the expansion of the internet and specifically social media, marketing for home and interior design businesses has completely changed. Now more than ever is the time to invest in social media marketing because that is where your next clients are hanging out.
THE POWER OF SOCIAL MEDIA
As individuals spend more time on social media, they are also spending more money on social media. This doesn’t just mean purchasing the newest skincare fad they saw on social media. This means consumers are looking on social media to determine where they will invest their money on big things, aka their home.
Social media is a powerful tool for your business to turn social media users into paying clients for your business. There are currently over 2.35 billion monthly active Instagram users, which means it’s important for your business to not only be active but to be strategic on social media.
what is social media management?
Social media management can look different depending on the business, creator, and goals of each business. At a high level, social media management is the marketing strategy for a business on social media platforms.
Social media management can include content creation, scheduling content, engaging with your target audience, growing a following, and even selling directly from social media.
Does that sound overwhelming? You’re not alone if it does!
There are also many unique platforms that business owners can choose to show up on. For the home and design industry, Instagram, Facebook, Pinterest, and Houzz are some of the most popular. Stay tuned for my recommendation of which platforms you should be on coming soon!
For each of these platforms and for each aspect of social media marketing, it’s important to have a well-thought out strategy in order to reach your target audience and turn those followers into paying clients down the road.
If this doesn’t sound fun to you, don’t worry! You can pass off your entire social media management to a professional so you can worry about your own clients and ensuring they have the best experience with you.
the benefits of hiring a social media manager
Odds are you didn’t get into this field because you loved social media. You likely decided to become an interior designer or builder because you loved the trade, not marketing yourself. That’s where a social media manager can help.
Each social media manager offers different services depending on their specialties and interests. At the core, however, social media managers provide a strategy for your social media platforms to help you reach your marketing goals.
Maybe you want to grow your brand awareness. Maybe you just want to post more consistently. Likely though, you want more clients to hire you and specifically individuals who fit your ideal clientele.
When you hire a social media manager, you get to pass off the content creation, scheduling of posts, and engagement so you don’t have to worry about any of it. Your social media manager will also use your brand voice to share the story of your business.
This means that instead of worrying about what to post each week or never having time to engage with the people you follow, you’ll get to rest assured that everything is being taken care of for you.
Plus - you won’t have to worry about trying to keep up with trends because your social media manager will do it for you. That’s our job!
If you’re interested in chatting, I offer free consultations to discuss your social media marketing and if I would be the right fit for your business. To reach out, click here!
the impact to your business
Social media doesn’t only help you look good. It helps your business be more successful! A social media manager can use their creative ideas and tools to get your content in front of the right people in order to move your business forward.
We create content that resonates with your target audience in order to drive engagement and traffic to your website. Along with that, social media managers review your analytics to determine which types of content perform the best among your audience. Personally, I love using Metricool to review analytics because it gives so many different options of reports.
Based on the data, social media managers adjust your strategy to ensure your brand story and content is helping you reach your marketing goals going forward.
What should you do next?
If you’re ready to start the conversation about social media management and what it can do for your business, I’d love to have a conversation with you. With a free consultation call, you’ll get to share your business goals, what’s working for you, and what’s not.
You’ll get to hear about the services I offer to determine which package would help drive your business forward and ask any questions you may have. I can’t wait to connect with you!
By hiring a social media manager, you’ll get to unlock the potential of your online presence in order to reach your target audience and turn those followers into your next client.
